Agent-first, not app-first
The next decade of health will be operated by agents, not forms. We build the rails, the protocols, and the trust layer that lets them act with consent.
Augmented Wellness™Precision health for everyone.
Betterness is the operating layer to run the global health and wellness industry. We build agent-first infrastructure that lets individuals, clinics, gyms, longevity programs, and wellness brands deliver continuously supported, measurably better care — free, secure and open by default.
$6T
Global health & wellness market
$2.5M
Seed round · April 2026
2
Product surfaces: Betterness · Betterness One
24/7
Voice-first, always-on coaching
Why we exist
Our ethos.
In pursuit of Betterness.
For everyone, every day.
Two years in, the question isn't whether AI can help one person live better. It's whether AI can help every clinic, every gym, every longevity program, and every wellness brand run better.
Our job now is to build the agentic infrastructure that makes that possible.
— Demian Bellumio, Co-Founder & Co-CEO
Precision, not premium
Precision health has lived behind a paywall. Our job is to make it the default — for every body, on every income, on every continent.
Private by design
Your health data is yours. End-to-end encrypted, never sold, never used to train anyone else's model. Every agent, every tool call, every piece of context is scoped and revocable.
The stack
Two surfaces. One operating system for health and wellness.
Betterness is how people get better every day. Betterness One is how the businesses who care for them grow. Both run on the same enterprise-grade, HIPAA-compliant, SOC2-ready agentic infrastructure — so providers can help their clients be better.
Surface 1
The personal surface. Bett-i and a full AI wellness team in one app — a feed that's good for your health, your wellness world mapped and researched, and labs, wearables, and biomarkers turned into one plan. This is where people get better every day.
Live · betterness.aiSurface 2
The provider surface. An AI growth engine for the businesses of health and wellness — clinics, gyms, studios, med-spas, trainers, and brands. It learns your brand, watches your neighborhood, creates your content, and grows your reach, so you stay focused on the people in front of you.
Live · betterness.oneThe foundationBetterness MCP
The shared foundation under both surfaces — the first agentic Model Context Protocol for real-world health and wellness. Labs, biomarkers, wearables, provider networks, and agents, accessible to any AI system under consent. It's how a provider's AI team and their clients' AI teams work from the same truth.
Live · Agentic infrastructureLeadership
The founders building agent-first health and wellness.
Demian Bellumio
Co-Founder & Co-CEO
Serial operator and entrepreneur with two decades building companies at the intersection of technology, media, and the Americas. Leads strategy, platform, and capital at Betterness.
Ari Katz
Co-Founder & Co-CEO
Serial sales guy turned exited founder with experience scaling consumer brands and healthcare businesses. Leads growth, partnerships, and investor relations at Betterness.
Jose Molla
Chief Marketing Officer
Advertising and Global Creative Executive. CCO of Wieden+Kennedy for Nike, Co-Founder and CCO of the agency the community, CEO & Co-Founder of Plural Doers Hub (both acquired by Publicis). He leads marketing, brand, and communications at Betterness.
Investors & Advisory Board
A coalition across health-tech, medicine, capital, performance, and culture.
Our seed round and advisory board bring together operators, clinicians, capital-market builders, elite athletes, and cultural leaders — all backing the mission to build the agentic infrastructure for the $6 trillion global health and wellness industry.
Health-tech founders & operators
One of Europe's most prolific serial entrepreneurs in digital health and fertility.
General counsel to successive unicorn health-tech companies including MDLIVE (acquired by Cigna), Thirty Madison, and Papa. Long-time advisor to 40+ digital-health founders.
Medicine & longevity
Concierge longevity and performance-medicine practice serving patients nationally; Northwestern Feinberg MD, Stanford GSB MBA. Forthcoming book, ALIVE AF, May 2026.
Rabin Rahmani, MD, FACG
Medical Director- Gastroenterology Associates of Brooklyn/South Brooklyn Endoscopy Center.
Director of Medical Education and Research, Division of Gastroenterology, Maimonides Medical Center; Assistant Professor of Medicine at Albert Einstein College of Medicine.
Board-certified Family & Sports Medicine physician; USC-trained, Kaiser Permanente fellowship, care team for LAFC (MLS). A leading voice in longevity medicine.
Capital markets & digital infrastructure
The leading tokenization platform for real-world assets, bringing deep expertise in regulated digital infrastructure.
A leading global venture firm bridging traditional capital with programmable financial infrastructure.
Elite performance
Founder of Betterfly, Latin America's first "social unicorn"; four-time Ironman World Championship finisher and two-time runner-up at Ironman 70.3 Worlds.
The most decorated American winter Olympian in history and a long-time advisor to athletic-performance and longevity brands.
Culture, brand & wellness lifestyle
Miami-based DJ, music artist, and environmental activist; leading voice for sustainability and wellness-minded culture across global electronic music.
Argentine hotelier behind the Faena brand and Tierra Santa Healing House — one of the defining wellness experiences in the Americas.
Build with us
Intelligence in Pursuit of Better.
Solutions for every side of health and wellness — the people getting better, and the providers who help them do it.